Maggy Siegel, Executive Director

As Executive Director of Asphalt Green, Maggy Siegel oversees a $30 million operating budget and close to 550 employees across two campuses. Under her supervision, Asphalt Green serves over one million people annually through programs all over New York City. Previously, Maggy was the President and COO of Dylan’s Candy Bar. She has also held a variety of senior management roles at international luxury brands including CEO of Judith Leiber, Vice President of Fine Jewelry and Watches for Chanel, Vice President of International for Coach, and President of Tiffany & Co.’s Watch Division.

Maggy holds a B.A. in music from Indiana University and an MBA from the Kelley School of Business at Indiana University. 


Sarah Bennett, Chief Marketing Officer

Sarah Bennett is Chief Marketing Officer at Asphalt Green. She comes to Asphalt Green with 15 years of marketing experience and a lifetime of participation in sports. Most recently, Sarah was Chief Marketing Officer at Spruce & Bond, a retail beauty startup. Previously, she was Marketing Director at Equinox, where she oversaw marketing efforts and programs for Equinox clubs across 11 markets. She has also held senior marketing and business roles at Movado Watch Company, Vogue, and W Magazine.

Sarah hails from Brookline, Massachusetts, and has a BA in political science from Bates College and a MBA from Columbia University. In high school, she played Junior Olympic volleyball, lacrosse, and equestrian sports. These days, she is an avid skier and group fitness enthusiast. 

Marcus Farny, Chief Operating Officer

As Chief Operating Officer of Asphalt Green, Marcus Farny manages and directs all business practices and operations including finance, operations, facilities, security, and information technology. Marcus has been an integral part of many award-winning management teams and has worked closely with national and international technology companies including Microsoft, Apple, Amazon, Google, AT&T, Verizon, Time Warner Cable/Comcast, and TomTom. Prior to joining Asphalt Green, he served as the COO of TransMedia Corporation, a private technology company, for 12 years.

Marcus has a B.A. in performance from Berklee College of Music, is a veteran triathlete, and certified USA Cycling coach. A longtime member and sponsored athlete of the Asphalt Green Triathlon Club, he has completed two Ironman and multiple half-Ironman races. 


Jennifer Coccia, Senior Director of Customer Experience

As Senior Director of Customer Experience at Asphalt Green, Jenn Coccia oversees the membership, fitness, guest services, and registration departments. Prior to becoming the Senior Director of Customer Experience, she was Asphalt Green's Associate Director of Fitness (2013), Director of Fitness (2014-2016) and Battery Park City Campus Director (2016-2018). Jenn is a National Academy of Sports Medicine certified personal trainer, Aerobics and Fitness Association of America certified group exercise instructor, and has a level 1 certification in Precision Nutrition.

Jenn is from Queens, New York, and played softball competitively through college. She has completed six half marathons, the 2013 New York City Marathon, and placed second in two CrossFit competitions. 


David Ludwig, Senior Director of Community Programs

David Ludwig oversees Asphalt Green’s community programs, which provide access to sports and fitness opportunities for thousands of New Yorkers each year. David develops and maintains partnerships with over 150 public schools and senior centers throughout New York City. Since 2009, David has overseen projects that more than doubled the number of people that Asphalt Green serves each year. He has 20 years of experience running youth and community development programs. Prior to Asphalt Green, David directed after-school programs at New York Edge and worked at the Mission Science Workshop in San Francisco. 




Pedro Raicovich, Senior Director of Sports

As Senior Director of Sports, Pedro is responsible for tracking financial growth for the sports department and developing new business opportunities for the organization. In addition to overseeing the rentals department, he supervises managers and directors responsible for the soccer, basketball, volleyball, baseball, tennis, flag football, and martial arts programs at Asphalt Green.

Pedro holds a United States Soccer Federation national “D” license, USA Basketball youth development license, USA Football flag certification, and a Centers for Disease Control and Prevention concussions in youth sports certification. He has a B.S. in community health from Hunter College and is CPR and AED certified through the American Red Cross. Growing up, Pedro played club soccer, basketball, and baseball and was a standout track and field athlete. As a runner, he competed in regional and national level competitions and was a county champion in the long jump and 400-and 800-meter races. 


David Rodriguez, Senior Director of Aquatics

As Senior Director of Aquatics, David Rodriguez serves at the head coach of the Asphalt Green Unified Aquatics (AGUA) Swim Team and oversees Swim School and AGUA Masters. David has developed several Junior Olympic champions, Zone team members, multiple USA Swimming National Top Ten ranking athletes, and Junior and Senior Nationals qualifiers. His swimmers have broken over 70 team records and 20 metropolitan records. Under his tenure, five AGUA athletes have qualified for the US Olympic Trials and two competed at the 2019 World Junior Championships. The team has also captured a Junior Olympic championship and sectional championship. He was also named Head Coach of USA Swimming’s 2019 National Diversity Select Camp as well as Metropolitan Swimming Senior Coach of the Year in 2018 and 2019.

David is from Miami, Florida. Prior to joining Asphalt Green, he served as head coach at Christopher Columbus High School and head age group coach at Pine Crest School (both located in Florida). As an athlete, he swam for University of Nevada, Las Vegas. 


Dean Somer, Senior Director of Finance

As Senior Director of Finance at Asphalt Green, Dean Somer oversees the accounting, billing, payroll, and purchasing departments. Dean has over 25 years of finance experience in the biotechnology, telecommunications, and energy industries. Prior to joining Asphalt Green, he was the corporate controller at Teliris Inc., a videoconferencing technology company, where he managed domestic and international financial operations.

Dean is from Peekskill, New York, and has a B.A. in accounting from Baruch College. 




Jeanne Yoa-Reese, Senior Director of Human Resources

Jeanne Yoa-Reese has more than 30 years of human resources experience. As Senior Director of Human Resources at Asphalt Green, Jeanne is responsible for overseeing the employee lifecycle and implementing employee benefits, training and development, recruitment, legal compliance, and company culture initiatives. Prior to Asphalt Green, Jeanne worked in human resources for Goldman Sachs and Merrill Lynch.

She is from Philadelphia, Pennsylvania, and has a B.A. in English literature from Rosemont College. 




Nancy Young, Director of Development

Nancy Young is the Director of Development at Asphalt Green and oversees the organization's fundraising strategy. She comes to Asphalt Green with 30 years of nonprofit experience. Nancy has raised $57 million over the course of her career fundraising for youth organizations, international startups, a zoo, art museum, regional children's hospital, and local library. She has also worked for Planned Parenthood Federation of America and the National Education Association.

Nancy is from New York, New York, and has an M.A. in economics and public policy from the University of Chicago.